A double-dose of Great Stuff today (and again on Friday) as IndieReCon rolls on. Despite all the links from the Con below, I have NOT mentioned every post or video or chat from the first half! And then there are all the “usual suspects” you’re used to reading here. No more delays! Off we go…
Bob Mayer (@Bob_Mayer) starts things off with The Future of Digital Publishing. Okay, predicting the future is something best left to science fiction authors (but we’ll say we don’t predict THE future, but A POSSIBLE future), but Mayer’s taking trends and projecting from there. Besides his basic post, he adds 17 additional points in two comments. Key point of all is probably this: “The last thing is WRITE. If you look at the bestselling indie authors, they aren’t much on Facebook and Twitter and blogging, etc. They’re writing! You must have product to sell.” I know some of us hate the idea of our work being considered “product.” Tough. It is. Always has been.
Jessie Harrell (@JessieHarrell) provides The Honest Inside Scoop: The Pros and Cons of Indie Publishing. Honest is right, particularly regarding the cons—or maybe we should say the realities—of being a publisher as well as a writer. Then Shelli (S. R.) Johannes (@srjohannes) gets into the “hats”—all 15 of ‘em!—self-publishers may or may not wear at any time in Entrepreneurial Authors Wear Many Hats. Personally, I’m not so sure about one: lawyer. Unless you actually have a JD degree, be careful here. And there are those, like Cory Doctorow, who do NOT see piracy (the reason for the lawyer hat) as a threat but another marketing venue, one you don’t have to put any effort into!
Harrell mentions up-front costs as a con of self-publishing. Miral Sattar (@miralsattar) gets more specific in her Costs of Self Publishing post. It’s good to see these numbers, even if they make you wince: forewarned is forearmed. One thing she does NOT mention is that you can, with some study and work on your own, format ebooks at no cost using Smashwords. (Disclaimer: I am NOT (yet, perhaps) a Smashwords user.)
We’ve all heard the advice to write a business plan, but who’s ever seen one for a writer? Denise Grover Swank (@DeniseMSwank) not only discusses hers, she provides excerpts from it in Setting the Foundation for Your Writing Career: A Business Plan. A long post but worth studying. Shelli Johannes follows this up with 8 sets of specific things to do in Marketing Plans Made Easy! Well, okay, easy once you get used to doing the kinds of things she recommends. (You DON’T have to do every single thing!) The point is the plan, not necessarily the specific details.
In this week’s vlog, KM Weiland (@KMWeiland) cautions that Your Character Might Be Betraying Readers If…. The “if” being if an apparently good character suddenly turns out to be bad. But is this the character betraying the reader, or the author? I’d say the latter. Even if you’re going for the surprise or twist ending, there need to be a few hints, a bread-crumb here and there, that might suggest that Character X isn’t quite what he seems to be. Then, when the big reveal hits, your reader smacks herself on the forehead and exclaims, “Why didn’t I see that coming?”
Here’s a warning for any of you who are Christians, whether you write in the “Christian” genres or not: Victoria Strauss (@victoriastrauss) issues this Solicitation Alert: Blessed Hope Publishing. It turns out that BHP is a new “tentacle” (Strauss’s term) of a German company that solicits and sucks in naïve and/or desperate Christian authors with promises of publication, then ties them down with a contract that ensures little or no effort to sell the writer’s work, a near-total loss of copyrights by the author, and a near-zero chance of being paid. Even “better,” you don’t have to query them, they come hunting for—I mean—they solicit you! Other than that, it’s a great company! Writer: beware!
On the plus side, the Kristy Montee half of “PJ Parrish” (the other half is her sister Kelly Nichols) writes of their generally very positive experiences with self-publishing one of their first books and a new novella. “Generally” because they had a heck of a time formatting the novella for the Nook, but their experiences with the KDP Select program mirrors Joe Konrath’s, which I reported on last time. Check out their post, How to make it to the Big Show.
Dean Wesley Smith (@DeanWesleySmith) continues his serialization of the update of his ebook Think Like a Publisher with Chapter 6: Sales Plans. This is really an introductory chapter to those that will follow, but there’s some material at the end you need to read if you plan to e-publish: He lists how many distribution channels you’ll reach if you just use Amazon’s Kindle and CreateSpace, B&N’s PubIt!, and Smashwords. Want to guess how many that is? Four? You’re way cold. Okay, okay, um, 25? Still way cold. Seriously? All right, 50. Still cold. I’ll tell you: by his count, 122 major outlets worldwide! Would I like to sell through over 100 outlets? Are you kidding me? Oh, heck yeah!
Jane Friedman (@JaneFriedman) has over 175,000 Twitter followers, and you know what? She doesn’t care. It’s not that she’s arrogant about that number, but as she explains in How I Got a Six-Figure Twitter Following (and Why It Doesn’t Matter), there are many things that go into getting such a large following—things that many of the rest of us don’t have the chance to do, like be the Twitter lead for a major media company—and nearly half of her follower accounts are either fake or inactive! Still, that leaves over 70,000 active followers. How did she get them? Check out her discussion on the things she did to deliver quality less than 141 characters.
THE WRITING LIFE
Becca Puglisi (@beccapuglisi) shares some more ideas from fellow writer Bruce Coville on “Lengthening the Chain,” that is, doing things that will keep the reader engaged even after the story is done. The first two—on taking yourself, your art, and your business seriously, and not—aren’t terribly new, but the other two—never throw anything away, and embrace the unfinished chord—are at least new ways to express ideas about what we do as writers.