Great Stuff on the Writers’ Blogs, July 20, 2012

Wow, lot’s of bloggers must be getting ready for the weekend. And they must all have been thinking about marketing because I’ve got, let’s see, one…two…three…six pieces or the subject today. Plus a few others. No time to waste, then!

  • Joel Friedlander (@jfbookman) has a 13 minute video on The Book Marketing Continuum on The Book Designer blog. Two things I like about this: (1) “marketing is not selling,” and (2) he lays out a lot of things a writer can do both before and after the book launches to create (3) (oops) a community of current and future readers.
  • Gabriela Pereira (@DIYMFA) highlights three Branding Basics she picked up at the ThrillerFest conference this week: your name, your voice, and the visual elements of the brand. Oh, and be sure to readthe  Catherine Coulter quote at the end.
  • Anna Elliott (@anna_elliott) writes a Marketing Mash-up on Writer Unboxed that’s part memoir, part practical stuff. What I found interesting was the kind of–and size of–the response she got to a survey she put on her web site. This did two great marketing things: got a lot of reader involvement (and interaction), Joel’s community-building, and sales for her book without her having to do any kind of “please buy my book” stuff.
  • Another kind of (mostly post-publishing) marketing activity is doing readings, and Michael Swanwick talks about his recent experience not only with a reading of his own, but the open-mic session that preceded it in Listening to Writers Read on his Flogging Babel blog.
  • On a serious but uncertain note, you might have seen that a company called Pearson (one of the “Big 6” publisher, owner of the Penguin label) has purchased a company called Author Solutions, Inc. (ASI). Jane Friedman (@JaneFriedman) wonders, Is the Author Solutions Acquisition a Good Thing for Authors, something Victoria Strauss (@victoriastrauss) at Writer Beware (R) also commented on recently. The thing about ASI is that it’s been infamous for its biggest income stream being selling “services” of questionable value (others’ words, not mine) to naive authors for big dollars, rather than the actual books published.
  • On a much, much lighter note, Robert Bruce (@robertbruce76) “shares” 15 Rejected Marketing Blurbs From Famous Novels on 101 Books. Just to be clear, none of these are actual blurbs. But some of them are likely to tickle your funny bone.

Finally, and having absolutely nothing to do with marketing, The Kill Zone authors have a game for you on Reader Friday: Questions for TKZ. Pick up the novel nearest to you–physically, not emotionally or whatever. Open it to page 67. Pick the third sentence, type it into the comments section of their blog, and let them guess which book it came from. Can YOU guess what other readers have submitted?



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